Anchor PediaPro

The Focus
Fonterra aimed to refresh its Pediapro range to better connect with modern Sri Lankan parents while highlighting its advanced nutritional science. The challenge involved designing two distinct packs: one for toddlers (1–3 years), focusing on holistic growth, and one for preschoolers (4–6 years), linking premium nutrition to academic readiness.

The Design
A friendly lion mascot was introduced to represent the target age group—adding warmth, excitement, and relatability to the category. The lion, a national symbol of Sri Lanka, also created a deeper cultural connection with parents. The design emphasised key benefits like Iron and Omega-3, complemented by a vibrant palette and modern typography. The result was a visually dynamic, emotionally resonant packaging solution that positioned Anchor Pediapro as a trusted, premium choice for growing children.