Domino's Viva Roma

The Focus
Domino’s wanted to launch premium pizzas to satiate the ever-increasing appetite of Global-Indian foodies.Hence, developed a gourmet range of pizzas that focused on exotic toppings, a variety of sauces/herbs and thin crust, coupled with premium cheeses.

The scope of work was for naming, branding, developing a packaging structure and creating graphic design assets for packaging of this complete gourmet experience.

The Design
The "Viva Roma" range was created to offer an authentic Italian experience to discerning consumers. The focus was on both the pizza structure and its ingredients, while refining the packaging design. The final premium packaging features iconic Italian imagery, complemented by playful ingredient illustrations in Dominos' signature blue on a sophisticated black background.