Honest Tea

The Focus
Task was to create a packaging design of Honest Tea's flavored iced tea range which perfectly aligns with its target audience of young, health-conscious consumers seeking alternatives to sugary soft drinks.

The Design
With a clean, minimalistic pearl white background that evokes purity and freshness, the bottle design emphasizes natural goodness. The vibrant fruit and herb illustrations — like Lemon Tulsi and Mango — are artfully integrated with tea leaves and dewdrops, reinforcing the organic and refreshing nature of the product. Transparent bottles showcase the real tea color, building trust and authenticity. Bold, modern typography and eco-conscious cues like “Organic Green Tea” and “No Preservatives” add to the brand's honest and health-first positioning. The serene tea plantation background adds a subtle storytelling layer of origin and wellness.