Impressions

Impressions is an upscale gourmet confectionery and gifting studio, known for its exceptional craftsmanship and refined products. This project was a freelance endeavor where I was entrusted with rebranding the studio, transforming its identity to reflect a modern, sophisticated, and boutique aesthetic. My work encompassed a comprehensive redesign, including the development of a new logo, stationery, packaging, product catalog, and overseeing the product photoshoot and printing process.

The logo design draws inspiration from the organic fluidity of melted chocolate, capturing the essence of the studio’s premium offerings. The tagline, "Crafted with Love," encapsulates the studio’s commitment to excellence, as every piece of chocolate is meticulously crafted with the utmost attention to quality and finesse. This rebrand successfully positions Impressions as a luxury brand in the world of gourmet confections and gifting.