Bowlers

The Allana Group, a leading export company since 1865, aimed to enter the Indian consumer market with two new pet food brands: Bowlers Nutrimax and Nutrimax Club. With established success in international markets, they sought to tap into the growing B2C pet food segment for active dogs.

The task was to develope a unique visual identity and packaging system to make Bowlers stand out in a competitive market. The goal was to create a brand that appealed to active dog owners while positioning the product as a premium, wholesome choice.

Design Approach:
A vibrant, energetic identity with playful typography and lively elements to engage the target audience was crafted. Moving away from realistic dog imagery, illustrations to showcase the bond between active pets and their owners outdoors were shown. Distinct packaging systems for Nutrimax and Nutrimax Club set them apart on shelves while allowing room for future product growth, positioning Bowlers as a standout in the pet food market.