Well Be

WellBe Foods, a clean-label brand by Sowparnika Retail, underwent a complete redesign to strengthen its appeal among health-conscious millennials. The refreshed visual identity featured a clean, natural aesthetic with a muted beige base and vibrant accent colors to differentiate categories. Central to the new design was the “Zero Story,” clearly communicating the absence of harmful ingredients and reinforcing the brand’s commitment to honest, healthy snacking.